Free Laser & Product Consulting

Not sure how to discuss cosmetic services and procedures with your patients? Here are a few sample ideas to help get you started.

• Worth Considering: Some dermatologists recommend that you allow staff members to purchase the cosmetic products you dispense at cost. This gives them an opportunity to become familiar with products so they can answer patients' questions honestly. Also, after a staff member has undergone laser resurfacing in your office it becomes a good selling tool to potential patients.
• Laser Hair Removal: The easiest way to initiate dialogue about laser hair removal is to leave educational brochures in the waiting room and have patients initiate the conversation themselves.
• Chemical Peels: One of the easiest ways to shatter a patient's ego is to suggest that he or she may be a candidate for chemical peeling. Try talking around the wrinkles and focus on "photo-damage". Discuss pigmentary irregularities, blotchiness, and even precancerous lesions. Just about everyone falls victim to these skin changes to some degree, and they're less taboo than "wrinkles."
• Laser Resurfacing: Patient selection is key to accomplishing good results and avoiding dissatisfaction. Perhaps more than any other procedure, laser resurfacing will require you to screen patients thoughtfully, even before you mention the resurfacing option. To find a treatable patient with healthy expectations is not enough. You need to find patients with a certain amount of expendable income who could afford a major elective procedure. It's probably not worth your or your patients' time to discuss lasers with Medicare patients.
• Botox and Injectable Fillers: Don't forget to discuss with patients the sources for injectable filling agents. Personal and religious preferences may prevent use of fillers harvested from certain hosts.
  

Source: Skin & Aging, (5 Scripts to promote Cosmetic Procedurs) August 2001.

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